Connected Marketing
Deliver “you” experiences. At scale. >
Explore a collection of real-world success stories solving a range of customer experience challenges and Capgemini-Adobe solutions.
One-to-One Customer Engagement>
Combining the power of Adobe Experience Cloud and Pega Customer Decision Hub.
Hyper-Personalization >
Harness the power of data and AI to serve customers at the micro level while executing at speed and scale.
High-Velocity Marketing >
Accelerate content production and launch while reducing run costs to achieve personalization at scale.
Content eXplosion >
Advance consumers through the decision journey with content strategies that reduce time to market and increase engagement.
Bylines and perspectives
Global brand, local market: 5 ways to put glocalization to work (via Chief Marketer)
Buiding a better content machine: The scorecard (via Ad Exchanger)
Buiding a better content machine: The assembly line (via Ad Exchanger)
Next-level customer experience for today’s marketing challenges (via Retail Customer Experience)
Industrialize and launch content at scale
Stepping up to high-velocity marketing
Putting your customer first: shaping a new era in personalized marketing with data simplification